Why Partner?
Michelin Raceway Road Atlanta Offers an Exceptional Opportunity to Reach a Broad Range of Consumers.
Michelin Raceway Road Atlanta has been synonymous with world-class global significant road racing for over four decades. With Motul Petit Le Mans a cornerstone event of the IMSA WeatherTech SportsCar Championship, Michelin Raceway Road Atlanta makes an ideal marketing partner with an impressive menu of sponsorship and hospitality options. Adding the dynamic high-energy of the Metro Atlanta market and a package custom built for your needs by our talented corporate team, you can be confident your marketing dollars will bring unprecedented results at Michelin Raceway Road Atlanta. Ride the fan-based popularity of F1 the Movie, the Netflix Original Series Formula 1: Drive to Survive and IMSA’s popular streamed series Win the Weekend together with your vision and race day experience.
Michelin Raceway Road Atlanta offers an exceptional opportunity to reach a broad range of consumers from some of the most attractive and hard to reach demographic categories.
- Multi-purpose motorsports facility with upwards of 400,000 annual guests
- 6+ annual television broadcasted events including NBC, Peacock and IMSA YouTube
- Home of Motul Petit Le Mans, the largest annual international sporting event in Georgia
- A diverse and brand loyal following
- Access to vibrant Atlanta market combined with hard to reach demo market
- Customized sponsorships and activation programs with proven track record of successful ROI
Michelin Raceway Road Atlanta attracts a diverse audience, enabling sponsors to target specific events which best meet their marketing goals and objectives. Motul Petit Le Mans, Michelin Raceway Road Atlanta’s showcase event, offers impressive demographics featuring highly-educated fans with a median income of $125,000.
Fan Demographics
- Average Age – 46.5
- Median HHI – 125K
- 63% Male
- 66% Married
- 60% own 3 or more vehicles
- 75% more likely to purchase a product/service from IMSA WeatherTech SportsCar Championship sponsor
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Annual Guest
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Televised Events
Sponsorships
Michelin Raceway Road Atlanta offers a world-class venue and the proven ability to provide consistent, quantitative returns on sponsor invested dollars. Our Corporate Partnerships team can build customized, results-oriented marketing and activation programs to meet your goals and objectives delivering a ROI you’re looking to achieve. From track activations and experiences, ticket packages, to track signage, category and event sponsorships, there are vast opportunities to gain exposure in the desirable demographics attracted to the unique motorsport’s car and road racing markets.
Opportunities can include but are not limited to:
- Naming rights, entitlements, and preferred partner programs
- Track Signage and branding (wall & corner takeover)
- Vendor / display space
- Hospitality for business development and customer entertainment
- Print, digital and social media
- Product distribution and sampling
Marketing & Naming Rights
Associate your company with one of our world-renowned racing events or popular experiences here at Michelin Raceway Road Atlanta and be prominently included in the advertising and marketing collateral.
Signage & Branding
Michelin Raceway Road Atlanta is the ideal marketing vehicle to get your brand in front of the most brand loyal demographic groups in all of sports. We have a variety of opportunities, from premium television to premium spectator views or a combination of both. We deliver value and global reach for your brand.
